Brand Insight

Your brand is paramount.

Why your brand is important.

A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. Valuations of the top companies in the world suggest that close to thirty to seventy percent of the company’s value (all assets included) account for brand equity.

A strong focused brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand development an important central aspect of starting and growing a business.

Companies must stand for something to influence choice.

A brand must be relevant, believable and defendable to thrive. A strong brand stands for something and stands out from its category. It’s relevant to those who come into contact with it. And it’s believable, because it’s built on credibility and a compelling truth. The most compelling brands claim the highest ground — they own a mindset. Volvo and safety. Nike and performance. Harley-Davidson and freedom. Energizer and longevity. So what’s your brand position? Is there one word you can own?

When it makes sense to invest in your brand…

Revitalize Brand

Our identity does not represent us any longer.

Name Change

Our name no longer conveys who we are.

New Company

I need a logo, business card and website.

New Direction

Change of course is needed to be relevant.

Integrated System

Our visual materials do not look the same.

Companies Merge

We need a new image for our company.

Why invest?

The truth is we live in a branded world. Whether you choose to invest in your brand or not, a brand exists that represents your company’s products and/or services – good or bad. Below is a list of why top companies invest in their brand.

  • Make it easier for the customer to buy
  • Make it easier for the sales team to sell
  • Brand clarity and delivery spurs employee motivation
  • Increase the value of your company over time
  • Brand definition brings clarity to your business goals and direction
  • A well developed brand works for you 24/7
  • The brand development exercise creates innovation
  • Saves money on future design and advertising costs
  • A strong brand creates preference which equals profit

Ready to invest in your brand?

Let’s start a conversation.

Contact Us Today!