Wetmore Insurance Agency

Brand Development

Project Info

Client Wetmore Insurance Agency
Skills Brand ID, Branding, Graphic Design

Project Description

Situation

The Wetmore Insurance Agency needed a solution to position their company as a premier insurance agency in Upstate New York.

Solution

After discovering their needs and learning about their business and how they wanted to be positioned, we devised a strategy and created an identity solution right for their company. The square encompassing the monogram and logotype symbolizes security, trust and protection, all the attributes you would expect from a high end agency. With this solution, we provided a cohesive stationery system that helped reinforce their brand identity and strengthen their brand going forward.

Scope of Work
  • Reserach
  • Brand Strategy
  • Identity Design
  • Stationery System