Robert E Lee High

Brand Development

Project Info

Client Robert E Lee High
Skills Branding, Graphic Design, Brand ID, Logo Design, Stationery Design

Project Description


Robert E Lee High approached us to create an identity for their Engineering Academy program.


We worked closely with the client to understand their needs. After thorough research and clarification, we proposed a unique identity for their program which included a logo and tagline that clearly portrayed the Academy and their core values.

The brand mark represents the path to achievement, the Academy’s objective to their students. To tie the school name into the mark, we utilized the school colors and incorporated the letter “L” with the path of gray squares.

The program encompassed a stationery system, stickers, USB flash drives, water bottles and polo shirts. We also developed a brand manual to help the client manage their brand.

Our client was overjoyed with the end result and implemented the identity program into their Engineering Academy.

Scope of Work
  • Research & Discovery
  • Identity Design and Guidelines
  • Stationery System
  • Branded Giveaways