Identity & Packaging

Project Info

Client Lego
Skills Packaging, Graphic Design

Project Description


We were briefed to design a package for a limited edition of Legos, “Lego Goes Tokyo.” The concept was to celebrate the Tokyo culture and Lego through toy packaging.


For the focal point of the package, we wanted to call attention to the product so we illustrated a boy holding a Lego piece in extreme perspective. We used a manga style approach for the overall design supported by Asian inspired colors and typography.

Scope of Work
  • Target Market Research
  • Creative Strategy
  • Product ID (Logo and Color Palette)
  • Packaging Design
  • Illustration & Copy
  • 3D Prototype
  • Counter Animation