Elegant Tile

Brand Development

Project Info

Client Elegant Tile
Skills Branding, Graphic Design, Brand ID

Project Description

Elegant Tile is a private company located in upstate New York that provides high-end design and installation of ceramic tiles for residential customers.

Situation

Elegant Tile approached Martin Design to help them position their brand and stand out from their competition.

Solution

Martin Design worked close with Elegant Tile to determine their positioning which set the foundation to create their identity. We provided Elegant Tile a cohesive and distinctive identity program to set them apart and get noticed. The program included two logo variations and a tagline, color palette and a consistent design language for their stationery system and marketing communications.

Scope of Work
  • Brand Strategy
  • Identity Design
  • Stationery System
  • Vehicle Branding